A buyer persona encompasses the key characteristics of your targeted audience and is an essential element of marketing, no matter the size or scope of your business. Our customizable and free buyer persona template is packaged as a starter pack to help you begin building your buyer persona from scratch.

This template includes:

  • Background, Demographics, Identifiers
  • Goals, Challenges and What We Can Do
  • Real Quotes and Common Objections
  • Marketing Messaging and Elevator Pitch

Use this template to start creating buyer personas for your business

A buyer persona is important as it ensures that your marketing efforts are focused, targeted and personalised. Use our template now to create organized and well-formatted buyer personas that you can share with your entire team!



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